Cheap, high strength alcohol products (such as white cider) sold at shockingly low prices, have a devastating impact on underage and dependent drinkers’ health, contributing significantly to over a million hospitalisations and 23,000 deaths each year in England alone.
More needs to be done to reduce the harm of cheap, high strength products, such as introducing minimum unit pricing (MUP). Scotland and Wales introduced MUP in 2018 and 2020 respectively.