Institute of Alcohol Studies

The Welsh Senedd has just voted to continue its minimum unit pricing policy and to increase the rate to 65p to match Scotland’s.

“The evidence is clear: MUP has contributed positively to its intended objectives, and its operation has been broadly successful.” – @sarah4bridgend

Alcohol companies and trade bodies claimed “positive trends” meant marketing restrictions were unnecessary in @DHSCgovuk’s 10 Year Health Plan.

Cherry-picking data helped block evidence-based prevention, when alcohol deaths are at record levels.

https://www.ias.org.uk/report/now-you-see-it-now-you-dont/

Northern Ireland’s Health Committee chair @mcguigan_philip has written to the Executive in support of introducing minimum unit pricing.

He said: “we heard compelling evidence about the clear public‑health benefits with MUP”. @sinnfeinireland

The government promised a “prevention revolution” – @DHSCgovuk @wesstreeting.

Our new FOI study shows how one of the most effective alcohol prevention policies – marketing restrictions – was dropped after coordinated industry lobbying.

📘 Read the study: