Institute of Alcohol Studies

This is how alcohol marketing works:

👀 Capture attention
🍺 Trigger craving
⬆️ Increase drinking

In our latest blog, Dr Daniel Rudaizky (@CurtinUni) writes about new evidence showing this chain is causal.

So why are alcohol ads still everywhere?

.@DHSCgovuk states that despite a small reduction in alcohol deaths, they are still “unacceptably high” and the department is “determined to drive them down”.

It cites improving labelling and the public health grant as action taken to reduce further.

“He would still be here if it wasn’t for the apps.”

A powerful and tragic story highlighting how rapid alcohol delivery can fuel harm. Families are left powerless while orders can be placed every 90 minutes.

The Home Office says it’s now “looking…

Want to help improve the nation’s mental health?

Fix alcohol policy.

Minimum unit pricing, reduced marketing, better treatment access – these aren’t just alcohol measures. They’re mental health measures.

@mentalhealth #MentalHealthAwarenessWeek