Institute of Alcohol Studies

“There is an aggressive targeting of young women to get them to consume alcohol” @Saapa7

Sweetened drinks. “Empowerment” slogans. Even a perfume brand that launched an alcoholic drink

Women are particularly targeted to increase drinking in Global South

Over 95% of Big Alcohol’s value sits in Europe, the US, and other high income countries.

The profits leave. The addiction, violence and preventable death stay.

One researcher calls it “a perfect example of neocolonialism”.

Watch our new film:

The Irish public supports alcohol health warning labels. The science supports them.

So why are we still waiting?

Our latest blog digs into the lobbying playbook used to keep consumers in the dark, including denying that alcohol causes cancer. @UniofBath

The Princess of Wales, Kate Middleton, says she has reduced her alcohol consumption since her cancer diagnosis.

Hopefully this will help increase awareness that alcohol causes at least 7 types of cancer.

But how does it cause cancer? Watch our film: