Marketing

When does alcohol sponsorship of sport become sports sponsorship of alcohol?

Following Formula One's sponsorship deal with Heineken, Eurocare vice-president Lauri Beekmann speculates over the real benefits to the funding of national and global sports for...

It’s time to stop work, it’s time to drink beers

The exclusive presence of the Carlsberg brand during this year's Euro 2016 football tournament provides a 'perfect opportunity' to compare alcohol marketing in France with that...