Marketing

Help or harm? Exploring the expanding ‘No and Low’ alcohol market in the UK

Dr Emily Nicholls investigates the marketing and consumption of no and low alcohol products and discusses her new report.

Alcohol marketing versus public health: David and Goliath?

A major obstacle for public health bodies is challenging powerful transnational alcohol corporations: a story of David and Goliath.

Advertising ‘Greatness’? Guinness marketing and exposure in the 2019 Guinness Six Nations

The amount of Guinness advertising during the 2019 Six Nations was enormous and led to huge exposure of alcohol advertising to children. Dr Barker's study...

Are ‘Soap Operas’ driving young people to drink?

Alex Barker examines the influence of alcohol brands product placement on viewers

A question of intent: Alcohol advertising campaign case studies make for sobering reading

It is time to leave claims of the innocuous goals of alcohol advertising aside and instead treat it with the regulatory attention it requires, says...

It’s time to call time on the use of gender stereotypes in alcohol marketing

Dr Amanda Marie Atkinson discusses findings of a new IAS-commissioned report exploring the way in which women are both targeted and represented in alcohol marketing,...

First results of regulating alcohol marketing on social media in Finland

Emmi Kauppila chronicles the initial findings of the world's first case study in online alcohol marketing regulation

Alcohol-free alcohol: A 0.0-sum endgame?

Habib Kadiri wonders if non-alcoholic drinks normalise alcohol branding in areas where they shouldn't?

Using wearable cameras to track children’s exposure to alcohol marketing via product packaging

New Zealand study follows the lives of children bombarded with images of alcohol product placement

Are young people under the influence of alcohol content on TV?

Ofcom's 9pm watershed might not be fit for purpose, argues Alex Barker

How long before we see effective alcohol advertising control?

We have the evidence, now we need the political will, writes Dr Simone Pettigrew

Alcohol actually – How broadcasters use the UK to avoid Swedish alcohol legislation

The European Commission recently decided that UK-based broadcasters are allowed to continue circumventing the Swedish alcohol marketing ban on TV

Adults-only brands served up to children at the Australian Open

Just as match fixing presents moral and ethical hazards, so too does taking money from alcohol brands to sponsor the game, says Michael Thorn

Can’t handle the proof

Alcohol industry protests over cancer warning labels backfire

Buy a lady a drink

Matt Damon has an alcohol problem… but it’s not what you think, writes Kristina Sperkova

What is the message in Doctor Foster’s bottle?

Dr Laura Fenton writes about how alcohol is represented in the BBC's drama series

‘Our children’s television viewing is bombarded with the thrills and spills of alcohol’

Our legislators need to take action and alter our harmful relationship with alcohol, writes Dr Bobby Smyth

Alcohol advertising ban crowns comprehensive control measures adopted in Lithuania

Nijole Gostautaite Midttun describes the controversy surrounding the new alcohol law

Kick alcohol sponsorship out of sport

Professor Carwyn Jones argues that industry attempts to resist marketing legislation on ethical grounds must be sidelined in favour of protecting children from harms caused...

The power of the media in shaping perceptions of alcohol issues

A blogpost based on BMC Public Health paper ‘Why media representations of corporations matter for public health policy: a scoping review'