How companies use gendered norms to sell more alcohol

Guest(s):

Dr Amanda Atkinson – Liverpool John Moores University

Subject:

We spoke to Dr Amanda Atkinson of Liverpool John Moores University about gendered alcohol marketing. Among other things, we discussed: the gendered tactics alcohol companies use to promote their products; why this is worse than other product-based companies using similar tactics; and what Dr Atkinson would do if she had control over the UK’s alcohol marketing regulations.