Institute of Alcohol Studies

Heineken has said that its 0% drink has led to “almost no cannibalisation and a positive Halo effect” – meaning it would do nothing to reduce alcohol consumption and harm.

Read our latest blog that looked at contrasting comms from zero alcohol producers.

89% of organisations support MUP in the UK, with only 8% opposed & 3% neutral, finds a new report by the AHA.

Analysing hundreds of consultation responses, media reports, academic articles & more, it shows support even among many alcohol industry groups.

https://ahauk.org/wp-content/uploads/2025/12/MUP-report-DEC-2025.pdf

The World Cancer Research Fund (@WCRF_UK) has developed a case study document about their alcohol and cancer campaign, which ran earlier this year.

It explains their objectives, strategic approach, successes, impact, and lessons for others.

https://www.wcrf.org/wp-content/uploads/2025/12/CPAW_case-study_2025.pdf

Alcohol deaths fall in England for first time since pandemic

Alcohol-specific and -related deaths have fallen in England for the first time since huge rises after the pandemic.

7,673 people died from alcohol-specific causes in 2024, down from 8,274 in 2023, a drop of 7.3%. (🧵)